Strava, the social network for athletes, has more than 32 million users in 195 countries. Strava wanted fresh, new visuals to showcase their premium product offering for their Give Summit holiday 2018 campaign.
We wanted to reframe Strava’s digital product as a physical thing that could be gifted and did this by reimagining their 2D graphics into a 3D space. Art was used for in-product advertising and in email promotions.
